PMIND.
brand identity
2022
︎︎︎ editoral design & text revision;
︎︎︎ typography: Open Sans, Miller Display & Garamond Premier Pro;
︎︎︎ size: 210 x 297 mm;
︎︎︎ size: 210 x 297 mm;
Plano Municipal Para a Igualdade e a Não Discriminação de Santo Tirso.
Câmara Municipal de Santo Tirso.
︎︎︎ PMIND refers to a project promoted by Santo Tirso City Hall (Portugal), between 2019 and 2023. This Plan fits in the objectives of the National Strategy for Equality and Non-Discrimination (ENIND) - Portugal + Equal 2018-2030 and the respective Action Plans: Action Plan for Equality between Women and Men (PAIMH); Action Plan for the Prevention and Combat of Violence Against Women and Domestic Violence (PAVMVD); Action Plan Against Discrimination on the grounds of Sexual Orientation, Gender Identity and Expression and Sexual Characteristics (PAOIEC). Considering the need to create a document that would facilitate a quick and effective reading for the target audience, two books were edited - the one about the plan and the one about its execution. Being a project financed by several institutions, a chromatic patella and sober typography were used.