Shaping nature
brand identity & strategy
2022-2023
︎︎︎ social media; strategy; product photography.
︎︎︎ typography: Caviar Dreams.
Shaping Nature, Paula Cunha.
︎︎︎ The author jewellery presented at Shaping Nature (by Paula Cunha) implies the curiosity for geometry in Nature. For the development of the digital identity, as well as for the catalogues of the pieces of this brand, it was considered the (unique) photographs of Nature as the main source of content: seabed (some materials are found there and reused in the pieces sold), and coral gardens, public and private gardens,... It was pertinent to use the aforementioned references for the promotion of this brand. Without Nature, the author pieces presented by Paula Cunha would not exist.